Audience

Uses and Gratifications of Media
16-24 year old's are the main target audience for most films.

In today's lesson we were told about an acronym that can used to present Uses and Gratification, which is PIES, this stands for:

Personal Identification
Information
Entertainment
Social Interaction

These are the four main reasons people view media and how they gain gratification from it.

When someone views a piece of media, whether it be a soap like Eastenders, or reading a newspaper article, and feels a similarity to an event or part of their life, this is personal identification.

If someone was the view media for the soul reason to gain information, if it be recent events and happenings in the news, or past historical events in a documentary, this is information.

If someone looks to media for enjoyment, and gets enjoyment from media, this is entertainment. For example watching a comedy film, or reading a humorous newspaper article.

If you were to be the first person to show the school a funny vine, or watch a particular piece of media to just discuss with your friends, this would be social interaction.