Marketing Research
Our target audience is 16-24 year olds. Therefore our marketing will be based on what influences people of these ages. We believe that most people young people who would be influenced by a tattoo documentary usually use all kinds of social media. Therefore we will advertise our film on the most popular social media sites. Such as:
- Tumblr
- Imgur
Another idea for our marketing is to use YouTube, as many teens frequently use YouTube. We could use a trailer of our film as an advert on YouTube to advertise our film. We could also chose to only include the advert on tattoo related videos as the people watching these videos are most likely to watch our film.
We would also create a website for our Documentary as a way of finding us. Our website would include such things as :
Home page - short introduction of the documentary.
Newsletter about the production of the documentary.
Links to our social media
Trailer Tabs
The team portfolio
Diagram Plan of website :::
We would also create a website for our Documentary as a way of finding us. Our website would include such things as :
Home page - short introduction of the documentary.
Newsletter about the production of the documentary.
Links to our social media
Trailer Tabs
The team portfolio
Diagram Plan of website :::
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